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  • Telemarketing Companies Vs Telesales Companies

Telemarketing Companies Vs Telesales Companies

Telemarketing Companies: How They Can Help Your Business Grow

People often confuse telemarketing companies with telesales companies, and vice versa, but these two phone based techniques are very different indeed. With the telesales technique, you will often find the caller, sometimes cold calling potential customers, with the aim to sell them a product or service over the phone. These scripted calls are designed to generate instant leads, direct sales, and even up sales or cross sales. Many businesses use these techniques to generate their sole revenues, and when used the right way, telesales is a great way to build customers numbers and improve sales.

A telemarketing company works in a very different way from telesales, as this approach is not primarily concerned with generating a single sale over the phone. Instead, telemarketing is used to book and make professional appointments. These complex calls are often far less scripted than the telesales call style, and generally require high level conversational skills and persuasive powers from the telemarketer. The initial telemarketing call is only the first step in this marketing approach. Many phone calls, additional materials and information may need to be sent in order to build a solid business relationship with potential customers. When done the right way, telemarketing can help to boost the revenue of any business with new leads, accounts and customers. 

Difference between Telemarketing and Telesales

Many people assume that telemarketing is telesales. Or that telesales is telemarketing. And they'd be wrong - there is a strong difference between telemarketing and telesales, and most businesses are only suited to one of the two.

Telesales
A service that sells your products or services directly to the customer by telephone with a mission to generate a high turnover of conversions through a high volume of consistent phone calls. This is most popular for B2C companies wanting to advertise services or products to a wide range of people, with the objective of usually closing business over the phone.

Telemarketing
Unlike telesales, telemarketing is less about call volumes and more about the quality of leads generated and time spent nurturing potential customers to then book an appointment. Telemarketing campaigns are more planned out with research and feedback from customers to help generate qualifying leads.

Choosing between Telesales and Telemarketing companies

Many companies approach both telesales and telemarketing in the wrong way, and fail to make leads, sales and create meaningful and lasting customer relationships over the phone. This approach not only wastes money, but it can also damage your brand and reputation. But, when these telephone marketing styles are executed in the right way, and used as part of a larger marketing plan, they can help to develop and build any business.

Managing your own in-house telemarketing team can be very difficult if you have no or little experience in this field. Many companies and organisations will often outsource and use a telemarketing company to fulfil their needs.

When using telemarketing companies, you'll find that they offer far more than phone calls as part of the package. Your telemarketing company will be able to help you integrate telemarketing into your existing business plan, help you to plan your approach and choose the optimum time for your marketing campaign, ensuring the greatest success.

What Next...

For a general discussion about how to make telemarketing work for your business please call Geoff Thomas on 0117 302 0000

Further Reading

Our Clients
  • Bartlett GroupJardine Lloyd ThompsonMaguire TrainingChantrey Vellacott DFK
  • HealixAyming UK LtdMichelmores LLPMcBains Cooper
  • UK Energy PartnersHampshire Chamber of CommerceMonahans Financial Services LtdMoore Stephens
  • Anderson Anderson BrownIKENBarnes Roffe
  • Quotation Mark Quotation Mark We have been working closely with IBC for many years and greatly value their professional and flexible approach. They are very skilled in building rapport on the telephone with people at all levels, including senior executives and are very efficient in following-up leads in a timely and effective manner. They also provide us with valuable and comprehensive campaign MI and have become a valued extension of our Marketing Dept. Janice Buffett
    Group Marketing Director
    Healix
  • Quotation Mark Quotation Mark I have always been impressed with how easy it is to commission campaigns, and the help and support that is always available to assist us in getting our message right and maximising our return on investment. I have no hesitation in recommending Integrity as an excellent telemarketing partner who will not hesitate to tell us if they think we could design our campaign more effectively. David Rickersey
    Commercial Director
    Maguire Training
  • Quotation Mark Quotation Mark We have used Integrity BC for a number of years to conduct our specialist B2B financial services campaigns. The work IBC has conducted on our behalf has resulted in a promising pipeline and valuable meetings for our sales team, allowing us to meet with senior finance personnel in many of our target organisations. Patrick Totty
    UK Sales Manager
    Ayming UK Ltd
  • Quotation Mark Quotation Mark Having worked with Integrity Business Connections for over 3 years, we recognise them as valued business partner and an integral part of our business development. They invested time in understanding our market and our company which we felt was vital to achieve our desired results. Always found to be professional in their approach, working with Integrity has enabled us to secure some very lucrative accounts. I would have no hesitation in recommending their service. Phillip Hall
    BDM Trade Credit Division
    Bartlett Group
  • Quotation Mark Quotation Mark We have worked with Integrity BC on a number of campaigns over the last 3 years. They have always been professional in approach, well-organised, and user-friendly. The campaigns that they have helped us to run have resulted in a number of new client wins, and have shown a clear return on marketing investment. Louise Edwards
    Marketing Director
    Michelmores LLP
  • Quotation Mark Quotation Mark We were impressed with Integrity from the moment we heard their first presentation on why we should work with them. Their enthusiasm and genuine interest in helping us connect with some of our target clients was apparent from the outset and shines through in their approach to each of our campaigns.

    They really took time to understand company and our market to partner with us and we feel we have an extended part of the firm undertaking our campaigns. We would have no hesitation in recommending their service and we look forward to continuing to work with Integrity.
    Graeme Ross
    Business Development Manager
    Anderson Anderson & Brown LLP

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