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  • Case Study - Market research and appointment setting

Case Study

Market research and appointment setting:

A global leader in worldwide maintenance solutions, asked us to do a telemarketing campaign designed to set up appointments with companies who were interested in, replacing there diagnostic equipment or, having new diagnostic equipment installed for the first time, replacing their manual systems.

However, the problem we faced was the huge number of complex variables that would determine whether or not the appointment was worthwhile. We advised that decision makers would not be prepared to give the sort of information required to an organisation whose ultimate aim was to sell them a new diagnostics system.

We suggested that the best option would be to do a market research campaign to uncover the information required to identify a likely prospect, and then to carry out a second campaign to make appointments with these prospects.

The information uncovered during the market research campaign was so detailed that it enabled our client to make direct approaches to potential customers without the need for a further appointment setting campaign.

We always strive to exceed the expectations of our clients and we were delighted that we were able to produce the results our client required and save them a considerable amount of money as a result of the quality and thoroughness of our market research campaign.

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