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  • Case Study - Appointment setting and pipeline management

Case Study

Appointment setting and pipeline management:

A leading insurance intermediary and employee benefits consultancy, owned by a major global insurance distribution organisation, wanted to significantly increase its portfolio of large corporate clients by using telemarketing to enhance their new business activity.

Integrity was asked to provide a steady flow of highly qualified appointments with major blue chip corporations and manage the resulting pipeline. The insurance company committed to buying 20 days per month for 6 months. Integrity was able to provide them with a steady flow of appointments, many of which were with household names. The resulting business they were able to convert from these appointments has already led to them committing to a further years contract.

The clients’ comments were:

 “We have already hit our new business target for 2008 and the years exercise has paid for itself in the first 3 months”
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