Telemarketing for Law Firms
Compared to accountancy campaigns, campaigns for Law Firms are a lot more challenging to design. Engaging a law firm can often be seen as a distressed purchase.
Many companies feel that a year where they didn’t need a law firm is a good year. However, nearly all commercial organisations require the services of an accountant at least on an annual, and often on an ongoing basis.
The challenge is twofold. Firstly, to avoid calling companies who don’t use law firms on an ongoing basis and secondly, crafting a message that gains traction with the prospect while enhancing the brand image of the Law firm.
Law firms need to run campaigns directed at prospects who, by virtue of what they do, must use law firms in their day-to-day activity. A typical example of this might companies operating in the Aviation or Oil and Gas sectors.
The design of a successful campaign must include:
- A demonstration of a firm’s overall credibility and high standing.
- Proof of the firm’s expertise in the claimed area of specialisation.
- Contact data that only includes companies that need to, or should, us specialist legal advisors, (some companies may be using non-specialist advisors, unaware of the added value using a specialist can deliver).
There are several other factors that will contribute to the successful delivery of a sector specific campaign; as well as steps that can be taken prior to the campaign that will significantly improve campaign results.
Here at Integrity the average age of our callers is 45+. We appreciate the importance of our clients’ brands, and the need to deliver a sophisticated message by a credible operative. The average age in most call centres is 23; we don’t believe that most 23 year olds are capable of consistently delivering a credible message on behalf of our clients. Therefore, we hope that most of our calls are seen as very different from most.
We would be delighted to discuss in detail how we might be able to assist you in acquiring more clients while enhancing your brand image. As with all campaigns we provide our clients with a minimum appointment guarantee of both numbers and quality.