News Article
Why Telemarketing is coming out on top
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During
the recession some companies have been forced to find another angle to
reach their audience and gain new business. Direct marketing has been
pushed down the list because of cost and public relations has also been
dropped as there was no guarantee that the business would see an instant
Return On Investment (ROI). So what marketing campaigns are worth
pursuing?
Due to the main objective of public relations being to
get the brand, name, or service noticed, telemarketing is now
considered essential in extending this to secure face-to-face meetings
with key decision makers. Yes, I did say the ‘T’ word! Everyone seems to
shy away from it, but it’s been a very strong channel for marketing
campaigns throughout the recession because campaigns can be closely
tracked at every stage and ROI clearly demonstrated. Supporting
telemarketing with PR is often advantageous to help support the campaign
and warm-up the prospects so they are more familiar with and receptive
to the messages.
Telemarketing allows you to strike up a
conversation directly with the decision maker and build a strong
relationship with them. This is a core attribute in the recession as
building business relationships and trust has been one of the most
important key factors to get an appointment and begin the first stages
of securing long term and profitable business.
In the recession
people are not necessarily looking to spend the budget in the same way
they might have a couple of years ago. Many companies have reduced or
stopped spending in marketing and advertising. Because of this, the
impact of public relations is lessened in a recession, as the target
audiences are not pro-actively getting in touch with companies as
frequently as in previous years.
Telemarketing, especially when
run in association with supporting PR, can be a highly cost effective
method of kick starting new business development in a recession because
securing every new customer starts with one important factor – a
face-to-face appointment.
