News Article
How The Recession has affected Telemarketing Organisations
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Telemarketing
has been one of the industries that has continued to see positive
growth through the recession as successful organisations continue to see
it as a focused and cost effective means of gaining new business.
Indeed the recession has helped many companies realise they need to
explore new ways of developing their sales channels and telemarketing
offers just such an opportunity.
During the recession
competitiveness has been more evident in many industries and companies
in many sectors have been forced to find new ways of selling and
marketing to deliver their objectives. Telemarketing is a relatively
cheap way of sourcing new clients and can be used to build and maintain
relationships in addition to securing face-to-face appointments.
Cold calls become warm prospects and turn into to face-to-face appointments.
Many
professional firms have recently been speaking to telemarketing
companies as they ‘need to do something’ to get business through their
door. Speaking directly to people is the most effective way of
communications and marketing despite the plethora of online social
networking and more traditional advertising and PR. Picking up the phone
is the best way of contacting lots of companies and is a good method of
quickly eliminating prospects that are not interested in the products
and services a company has to offer. These companies are screened out
and the remaining prospective clients are happy to arrange an
appointment.
Measuring your return on investment (ROI) is easily
done through telemarketing when compared to many other forms of
marketing such as PR, direct mail, advertising and online media. A
telemarketing campaign is a direct ‘hit’ to the key decision-maker and
therefore if an appointment is made then the return on the campaign is
easily tracked and the company will know exactly which marketing
campaign it came from.
During the recession some businesses have
decided to run telemarketing campaigns in-house. Whilst on the face of
it this may seem a cheaper option than out-sourcing in the long run the
return on investment is generally higher when the full cost of
employment of telemarketers in-house is calculated. Professional
telemarketing companies produce focused and engaging scripts that
capture the audience and produce appointments for their client. They are
objective and can factor in best practice and examples of effective
approaches from a broader range of market sectors thereby increasing the
conversion rate of call into appointment. A positive and high ongoing
conversion rate of call to appointment is at the heart of the value a
professional telemarketing company can provide to the growth of a
business.
