Case Study
Appointment setting and pipeline management:
A leading insurance intermediary and employee benefits consultancy, owned by a major global insurance distribution organisation, wanted to significantly increase its portfolio of large corporate clients by using telemarketing to enhance their new business activity.
Integrity was asked to provide a steady flow of highly qualified appointments with major blue chip corporations and manage the resulting pipeline. The insurance company committed to buying 20 days per month for 6 months. Integrity was able to provide them with a steady flow of appointments, many of which were with household names. The resulting business they were able to convert from these appointments has already led to them committing to a further years contract.
The clients’ comments were:
